During my tenure at Inner Peaks Climbing Gym in Charlotte, NC, I spearheaded a groundbreaking project that showcased my prowess in graphic design, branding, and advertising. Tasked with the creation and promotion of the inaugural "Break the Nose" event, an intense 8-hour endurance competition, I played a pivotal role in elevating the gym's profile and engaging its extensive member base.
As the creative force behind the event's identity, I crafted a visually stunning logo that captured the essence of the challenge. My artistic touch extended to the design of eye-catching posters, stylish t-shirts, attention-grabbing social media posts, and a monumental wall decal that served as both a focal point and a dynamic progress tracker for competitors.
The result? An overwhelming success that not only left a lasting impression on the climbing community but also significantly contributed to the gym's fundraising efforts. This project stands as a testament to my ability to seamlessly blend creativity and strategic thinking, producing tangible and impactful outcomes.
The main poster with rules and sign-up info
Wall decal for teams to track their progress (designed by me) and competition winners wearing my shirts (left and middle)
Instagram posts to promote event
Logo & t-shirt design
Prize vouchers for winners
