Alpahirt, a Swiss company specializing in premium air-dried beef, is known for its ethical sourcing and commitment to natural, high-quality products. Their mission revolves around traditional methods with a modern twist, using only the finest local. ingredients.
"From the start, Liz impressed us with her ability to understand and adapt to Alpahirt’s brand guidelines, translating our core values—quality, sustainability, and responsibility—into every design. Her work on our new packaging has been nothing short of remarkable, combining creativity and precision to deliver designs that truly reflect the essence of our products."
- Adrian Hirt
CEO, Alpahirt
CEO, Alpahirt
For this project, I took on the task of refreshing Alpahirt's packaging while maintaining the integrity of the brand’s existing identity. Seamlessly picking up where the previous agency left off, I translated their designs into new software, making them more user-friendly for ongoing updates. I also introduced fresh design elements that stayed true to the brand’s heritage while aligning with their updated USPs. The goal was to create a warmer, more relatable design that captured the essence of the Swiss mountain vibe - holistic, natural, and inviting - without losing the brand’s authentic character.
The new packaging now stands proudly on shelves across Europe, offering a modern yet faithful representation of Alpahirt's values.
