I spearheaded the Instagram strategy at Inner Peaks Climbing Gym in Charlotte, NC, growing our follower count by 62% over 11 months. I established a casual, personal tone on our Instagram Stories to craft a more intimate and effective format than the standard feed.
Our daily content included updates on upcoming events, membership specials, local partner deals, and schedule changes, with the most crucial content focusing on route-setting and a weekday routine that brought members back to the gym for new climbing challenges.
Cover photo by Inner Peaks photographer Jeff Dunba
Push for giftcard purchases near holidays.
Daily routesetting post!
Upcoming event
Upcoming event.
Daily routesetting post!
Schedule changes for our weekly yoga classes.
Partnering with local business to provide specials for our members.
Giving off-site followers a glimpse into standard daily happenings.
Last minute visit from professional climber.
Local business deal for our members only.
Daily routesetting post!
Reaching out to members for exclusive deal.
Partnering with local business to provide specials for our members.
Partnering with local business to provide specials for our members.
Schedule changes for holidays
Membership initiative to promote wellness
Lots of info to relay
Last minute schedule changes.
Daily routesetting post!
Daily routesetting post with some humor
View of live event.
Upcoming event.
Visit from professional climber!
Push for parents to enroll kids in climbing teams.
Upcoming event hosted by partner organization.
Upcoming event.
Upcoming event hosted by partner organization.
