As digital designer for StoryBox, a dynamic software company revolutionizing video content creation,
I designed a full booth display* for TALENTpro Expofestival, the leading event for recruiting and employer branding, held in June at Zenith Munich.
The booth was designed for a fast-paced expo environment, so every element had to communicate quickly and clearly. I used oversized product visuals on the backwall to make the StoryBox interface instantly recognizable from a distance, even for people just passing by. The roll-up banners were structured for rapid scanning, with bold headers, color-coded categories, and concise stat-driven callouts that visitors could absorb in a couple of seconds while walking past.
The overall layout leans on bold graphics, high contrast, and clean hierarchy to cut through the visual noise of a crowded floor. The front counter keeps the branding front-and-center at eye level, anchoring the space and creating an immediate point of recognition as people approach. Every piece was designed to be legible at multiple distances and angles. The final booth balanced consistency with fresh energy, giving the team a polished setup that held its own in a packed event environment.
*Unfortunately, I didn’t receive photos from the actual conference, so the visuals shown here are mockups created to represent the final design.
